Hulu
In December 2019, Wunderman Thompson partnered with streaming service Hulu to write, design and develop their CRM (customer relationship management) marketing emails. These emails act as a digest of upcoming programming on Hulu, as well as partner streamers Disney+ and ESPN+.
As the Senior Art Director on the client, I was responsible for overseeing several Junior Art Directors on the day-to-day work, as well as the design on a number of email layouts (using a combination of Figma/Photoshop). Wunderman Thompson was also involved in ad-hoc projects, including the transition to the new “One Hulu” look and feel, which involved redesigning the CRM email templates for greater efficiency and ease-of-use.
My animated Valentine’s Day email design (shown below) was featured on the email inspiration blog Really Good Emails.
![Image_Hulu_01.jpg](https://images.squarespace-cdn.com/content/v1/62158be58918180f24e9fe28/24cab54f-f956-4d2d-8cf3-196d8f146629/Image_Hulu_01.jpg)
![Image_Hulu_02.jpg](https://images.squarespace-cdn.com/content/v1/62158be58918180f24e9fe28/a0261536-0eba-4def-a0ba-ec18b33e0a5e/Image_Hulu_02.jpg)
![Image_Hulu_03.gif](https://images.squarespace-cdn.com/content/v1/62158be58918180f24e9fe28/1d21331b-9956-4197-9f91-7810532007c2/Image_Hulu_03.gif)
![Image_Hulu_04.gif](https://images.squarespace-cdn.com/content/v1/62158be58918180f24e9fe28/09a8f7b8-2c9a-40fa-b8ce-8d11ac0c371b/Image_Hulu_04.gif)