Ram Trucks

At the Consumer Electronics Show (CES) in Las Vegas on January 5th, 2023, automaker Stellantis debuted their Ram Revolution BEV Concept. According to Stellantis, “the Ram Revolution BEV (Battery-electric Vehicle) Concept showcases a truck-load of innovative features that will be seen in Ram trucks going forward and in particular on Ram’s electrification journey.”

In the months leading up to CES, I was the lead visual Creative Director at Razorfish for a team tasked with creating a series of landing pages on ramtrucks.com that created hype surrounding the reveal. On January 5th, teaser pages transitioned to a full-blown interactive experience that highlights the concept vehicle’s innovative features. The BEV Concept landing page features a slider to reveal the truck’s body-on-frame architecture, a 360-degree interior spin and toggles that take the user through a number of exterior and interior design elements.

In the first six days after the CES event, total Ram website traffic increased by 11% to 792,000, with 156,000 visits to the BEV page. Hand raisers were increased by 273% via 11,600 SUFU (sign up for updates) form submissions.